Transforming the
Future of Marketing

An initiative that champions inclusivity, where young
 people and brands come together to co-create the future of Marketing

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The marketing industry has
 a socio-economic and ethnic diversity problem, which we believe can be transformed into a commercial opportunity for brands.

A lack of diversity in the marketing profession is an issue of inequality of opportunity and, given the role marketing plays in society, also one of representation.


Greater representation will enable brands to create products, services, content and experiences that better serve and reflect the society in which we live and the customers they seek to attract.


So, whether you are value or values-inspired, improving representation in marketing is an opportunity not to be ignored.

PEC report that only 15% of the ‘advertising and marketing’ workforce is from a lower socio-economic group, despite being 29% of the population.

The Office of National Statistics estimates that non-white workers in the marketing industry make up 5.4% of the workforce, versus 12.7% of the general population.

We believe that a key to solving the problem is to make the profession more accessible to young people from these disadvantaged backgrounds.

Increasing both consideration and opportunity for young people from these marginalised communities, we will uplift diverse voices and start a youth movement that will change the face of the industry for good. 


We are creating a platform developed by young people who understand this audience, using the appropriate communication channels and engaging language.

Where young people and brands come together to co-create the future of marketing.

We exist to bring more young people from under-represented backgrounds into the marketing profession.

We applaud the people who are doing great work across the industry in this space but recognise at a macro level the change we need to see isn't coming quickly enough. Our priority is to start by aggregating and amplifying what’s already happening and inspire others to get involved to make the change we need to see.

We are a platform that blends digital content and learning with real life experiences to connect young people with brands and brands leaders. 

Through these interactions we intend to transform the lives of young people and enable brands to better engage with their target audience by creating better products, services, content and experiences.

We believe there is a mutual benefit when marketing leaders and young diverse talent come together.

  • Young diverse voices are largely absent inside of companies and this restricts these companies/brands from creating products, services and marketing that are relevant to these audiences.
  • Jobs in the marketing departments of companies/brands are currently out of reach for young people from under-represented backgrounds because they don’t have the resources and connections needed to attain them.

Our platform brings together under-represented young people and 
marketeers in order to learn from each other and in turn open up valuable new opportunities for both.

We call it ‘Circular Impact’.

How we do it

Our online platform will be a destination for young people to learn more about the breath of career opportunities marketing has to offer and match young peoples’ skills and interests with a range of next steps to begin their journey into a marketing career. 


Think of it as a gateway to mentorships, work experience, apprenticeships, training, courses and first job opportunities.

01

Discover your Superpower

Helping young people identify their superpower and match that with simple next steps to start their career in marketing.

02

Role Model Stories

Confidence is such an important part of starting any journey, for young people is hearing from real people from backgrounds like theirs who have made it – and love it

03

Gamified Learning

Working with the best minds in the industry to create engaging and fun exercises young people can utilise to kick of their marketing learning journey.

04

Circular
Impact

Connecting young people and marketing teams from major brands together through work opportunities that help the brands be more relevant to young diverse audiences.

Our ask

WeAreHere will be a not-for-profit organisation –run by and staffed by young people, with revenue generated by charging brands/marketeers a fee for access to insight and talent. Any surplus will be reinvested in creating more opportunities for more young people to pursue a career in marketing.

FROM

Marketing leaders

If you work in marketing and would like to connect to explore how you can get involved then please don’t wait, we’d love to hear from you. No obligation or expectation.  We’d love to chat about the steps, big or small, you or your company could take to help us co-create the future of marketing by bringing more young people from under-represented backgrounds into the marketing profession.

FROM

Young audiences from under-represented backgrounds

If you’re reading this and you are thinking that marketing could be for you and you’d like to help us shape the way we open up careers in marketing for all, drop us an email we’d love to talk.

Join our Founding Brand Partners’ Programme

What you'll get

Menu of ways to get involved that can be personalised to each Founding Brand Partner, to select from attending and hosting school visits and mentoring young people to providing holiday jobs, internships and apprenticeships.

A supportive environment that enables and encourages talent to flourish and stay connected to a diverse community.

Improved brand reputation internationally by being seen as an advocate for diverse talent within the industry.

Meet the team

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We’d love to hear from you

Help us transform the future of marketing